You'll sign in with your work or school account for these versions of Office. Once you verify you have a license, anytime you need to install or reinstall Office you can go straight to the section below, Sign in to download Office and select the tab for steps to install on a PC or Mac.
Learn how to check this in What Microsoft 365 business product or license do I have? or if you're an Microsoft 365 admin responsible for assigning licenses to people in your organization, see Assign licenses to users. If your Office for business subscription plan includes the desktop version of the Office apps you won't see an option to install it unless someone in your organization assigned a license to you.